Their collective ASC experience cannot be beat. These are the leaders that make Pinnacle III your preferred ASC partner.
Imagine as a healthcare professional or entity, you are beginning the process of investing in and developing an ambulatory surgery center. You do not have the time or resources to do this yourself, therefore you will likely need to engage an experienced business partner. Your move to invest in a physician-owned ASC is made because you want greater control over this work environment. One option is working with large ASC development companies who work from standardized models to build and manage cookie-cutter facilities. But that wouldn't give you the customization and personal support you want. Where do you turn?
This is exactly how we started in 1999. Our founders saw a better way to provide personalized solutions to surgery center investors. Today, Pinnacle III continues to provide the same customized service with over 40 surgery centers developed, each customized to fit our clients’ needs. We provide answers for ASCs.
Pinnacle III’s environment attracts, motivates, and recognizes high performance teams. Honesty, reliability, and trustworthiness are the foundational elements of every action we take. By treating customers with dignity and respect, Pinnacle III produces outcomes that generate customer loyalty. We encourage creativity, continuous improvement, and learning.
Pinnacle III’s small business spirit and sense of community are evident even in the midst of growth and expansion.
To meet our ambulatory surgery partners’ needs with consistent, client-focused service supported by skilled, committed professionals resulting in enduring relationships.
Pinnacle III will create a geographically diverse client base helping our ambulatory surgery partners achieve their vision by exploring innovative solutions in concert with our core values.
Read more about our company's mission, vision, and values.
Meet Our Team
Robert’s innovative operational approach has created solid physician loyalty to the ancillary entities he oversees. Organizations who have adopted Robert’s recommended action plans experience increased volume and enhanced bottom line performance while maintaining a high level of customer satisfaction and quality of care.
Robert has been active legislatively at the state and national level regarding issues affecting ASCs. He was one of founding members of the Colorado Ambulatory Surgery Center Association (CASCA) and formerly served as its vice president. Rob received his Bachelor's of Science in Physical Therapy from Wayne State University in Detroit, Michigan.
Prior to Pinnacle III’s creation, Rick oversaw the management of 14 surgery centers in 5 states for one of the nation’s largest publicly traded surgery center development and management corporations. He also provided operational services for several outpatient rehabilitation facilities. He is a graduate of California State University at Chico.
Lisa has held a RN license for over 35 years, with the majority of those years spent providing ambulatory surgical care. Lisa has achieved her CASC designation – the credential that connotes expertise in ASC administration. She has served on the executive board of the Colorado Ambulatory Surgery Center Association (CASCA) and has chaired multiple CASCA committees (Emergency Preparedness, Public Policy Symposium, and Government Relations). She also serves on various committees for the Ambulatory Surgery Center Association (ASCA). She has been with Pinnacle III since 2004.
Dan has worked in the health care industry for over 25 years both on the ancillary provider and payer sides providing him with a unique perspective that is unmatched by many industry colleagues. Dan has been with Pinnacle III since 2008. Prior to joining Pinnacle III, Dan held roles as a workers’ compensation claim adjuster, claims supervisor, cost containment specialist, network development specialist, and founder/director of a large provider-based, fully-integrated occupational health network.
Dan is certified in risk management by the Insurance Institute of America, holds a Bachelor's of Science in Business from the University of Colorado, and a Master’s degree in Healthcare Systems from the University of Denver. Dan has served as chair of the Colorado Ambulatory Surgery Center Association’s (CASCA) Legislative and Government Affairs Committee. He was awarded CASCA’s Clutch Player Award in 2010 and 2016 for his assistance negotiating with legislators, special interest groups, and regulatory agencies on behalf of the surgery center industry.
Sarah is Pinnacle III’s executive leader in full cycle accounting management, budgeting/forecasting, and financial analysis. She is also an expert in operations, focusing on optimizing processes for efficiency and standardization and incorporating into meaningful financial analysis and reporting. She brings Pinnacle III and our clients a wealth of experience in the implementation of new processes and new systems (including large systems like Oracle and SAP).
Sarah earned her Accounting Degree from Central Washington University in Washington. She is a CPA candidate and actively pursuing licensure. Sarah has been with Pinnacle III since 2018.
Trista holds a Bachelor’s of Arts in Integrated Physiology and Psychology from the University of Colorado at Boulder and a Master’s of Business Administration from Regis University. She is an active member of Colorado Ambulatory Surgery Center Association (CASCA) and Ambulatory Surgery Center Association (ASCA), as well as an active member in various foundations in the higher educational community. She has been with Pinnacle III since 2015.
Bethany has over 14 years of experience in health care business operations. She began her career at Pinnacle III as a Receipts Analyst and was promoted to Cash Manger in 2012. In 2015, she was promoted to Director of Billing Operations and has strived to increase efficiency and accuracy of billing through process improvement and auditing. Bethany is an experienced ASC biller for multi and single specialty ASCs in a constantly changing reimbursement environment.
Bethany earned her degree in Sociology from the University of Colorado. In 2016, she became a Certified Professional Coder (CPC) through AAPC. Bethany has been with Pinnacle III since 2009.
Jovanna oversees all aspects of facility operations. She is responsible for the oversight of clinical and business operations, and regulatory compliance with state and federal standards for ASCs in multiple markets nationwide.
Jovanna earned her Nursing Degree from St. Catherine University in Minnesota. She holds the Certified Ambulatory Surgery Center (CASC) credential for ASC Administrators as well as a Certified Infection Control (CIC) credential from the Certification Board of Infection Control and Epidemiology, Inc. Jovanna’s nursing experience includes OR, Pre-Op/PACU, and infection prevention. She has developed and managed surgical facilities in multiple states. She is also the founder and former president of the Nevada Ambulatory Surgery Center Association (NASCA), and former Chairperson of the Ambulatory Surgery Foundation (ASF). Jovanna joined Pinnacle III in 2016.
Prior to joining Pinnacle III, Kelli assisted with the operational development and management of a large physician-owned ambulatory surgery center in Fort Wayne, Indiana. At the completion of her 12 year tenure with this facility, the ASC was performing 7,000 procedures per year in its four operating rooms, one procedure room, and five overnight suites and implemented total joint and spine programs. During her time in Fort Wayne, Kelli also assisted the Lutheran Hospital of Fort Wayne in implementing a new self-contained orthopaedic hospital for inpatient orthopaedic procedures.
Kelli served on the board of the Indiana Federation of Ambulatory Surgery Centers for three years. She also served a three-year term on MedAssets’ Surgery Center Advisory Board and worked closely with the Wisconsin Ambulatory Surgery Center Association. Kelli holds the CASC (Certified Administrator Surgery Center) designation.
David brings Pinnacle III and our clients a high level of expertise in leadership, enhancing organizational performance, revenue cycle optimization, financial analysis, business development, strategic planning, physician recruitment, team building, ancillary revenue generation, and property management. David received his Master of Science Degree from Appalachian State University in Boone, North Carolina and his Bachelor of Arts degree from Lenoir-Rhyne University in Hickory, North Carolina.
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